William Hill review


Horseracing.co.uk Score

97 out of 100



ease of use



races covered

Deposit options

Visa MasterCard EntroPay Skrill PayPal
William Hill payout speed

Payout speed

Average 2 days

William Hill in race betting

In Race Betting


William Hill mobile betting

Mobile Betting


William Hill Customers



William Hill Reliabilty


UK Registers and using 256 bit SSL

William Hill Bonuses


Bet £10 Get £30 in Free Bets

T&Cs Apply

New online customers only, min £10 stake, win only, min odds 1/2, free bets paid as 3x £10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full Terms apply.

Full T&C's apply

What you'll love

Reputable bookmaker with massive coverage

Bonuses and promotions for real cash punters

Lots of markets for big events across all sports

What could be better

Customer support service can get crowded

Withdrawals are processed in one day or more

Website appears crowded

Quick Summary

William Hill is UK's oldest bookmaker and it continues to innovate, taking the industry forward

The website has multiple sections for betting and includes a full horse racing schedule

Players from the UK can receive £30 in free bets after placing a first wager of £10

Get started with free bets of £30

William Hill logo

William Hill

97 / 100

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98 / 100

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96 / 100

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94 / 100


William Hill is a top bookmaker, not just in the UK but across the world as well. It was founded in 1934 and became one of the first betting operators to be listed on the London Stock Exchange in 2002. With a staff of more than 15,000 employees and local shops all across Europe, it is safe to say that the William Hill brand can be trusted. The bookmaker is here to stay and the growth continues to impress when it comes to online gambling. On the topic of sports, the operator has some of the best odds in the business and is proud to offer many more markets than its competitors.

For horse racing, William Hill comes with decades of experience and is always at the forefront of the industry. It provides amazing coverage from meetings in the UK, Ireland, Australia, South Africa, India, and even in theUSA with races such as the Kentucky Derby and the Preakness Stakes. Basically every day is packed with races and there are also virtual options to consider. The website hosts a massive library of information for the horses, jockeys and trainers. And there is also a William Hill podcast that takes place every day in order to provide listeners with expert previews and tips on the big races taking place.

It wouldn't be a complete experience without the option to place wagers on the move. Betting on horse racing at William Hill can be done from any smartphone thanks to the web app and the native applications for iOS and Android. It is all secure and easy to use, with real money betting tickets being done in just a few seconds. To get the most out of the first bet on the site, make sure to register from our links and get the exclusive welcome offer of £30 in free bets after making a first ticket of £10 or more.


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Sharp Odds Overall

William Hill managed to remain popular over the decades by making sure punters stay happy with the odds available. In today's competitive market, this is more important than ever before. As a result, the odds available on the site are very sharp and often times make for much better options than the lines available on competing bookmakers.

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All the best races and sports

The bookmaker doesn't miss an event with its impressive coverage of horse races, greyhound races, and other sports. Every day will present a long list of options for punters to review and win money from. Plus, it has thousands of markets available for tens of events in multiple sports for in-play betting.

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Top bonuses and promotions

Betting at William Hill comes with a few promotional perks as the operator always has offers meant to reward its customers. For new users, there is a bonus of £30 in free bets that can be claimed by placing a first bet of at least £10. Then, there are exclusives for horse racing, like a 15% free bet bonus when backing a horse that wins by two lengths or more.

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Top notch banking system and cashier

Given its size and the number of active users, the online sportsbook uses a great cashier with plenty of banking methods to keep all customers happy. It accepts tens of deposit options for countries around the world and processes withdrawals in a timely manner.

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A reputation that can't be matched

The William Hill name is respected in the United Kingdom and beyond its borders. It is easily one of the most trusted companies for sports betting and more. Countless happy customers can recommend the bookmaker in a heartbeat and it also gets a high rating in the William Hill review from our experts.

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User friendly mobile betting apps

It is safe to say that the online sportsbook manages to keep with the times when we consider the William Hill mobile app. Available instantly from the browser, all users can access their accounts and place bets from their smartphones. Plus, there are dedicated apps available as well.


A top destination for fans of horse racing with great odds and promotions

William Hill betting is fairly straightforward, although the interface is a bit different than what most punters might be used to. The site will display clear links and events for the horse racing meetings. There are usually tens of races going on in a day across the world so it is important to get all the useful information in a clear and concise manner before placing the bets. The bookmaker certainly does this on its site and it will not take long to get a grip on how everything works.

For an easier time, the next races are displayed on the top of the page when looking at horse racing at William Hill. It only takes one click to make a selection and add it to the bet slip. Multiple bets can be combined on the same ticket and total bets can range from just £1 to thousands of pounds. A button for the Tip Advisor can be available on some bets and it lets users see comments placed by other bettors. For more information on the races, the daily podcast can prove to be very useful as the William Hill radio experts share their thoughts and offer valuable tips.

William Hill Site Screenshot

Bet £10 Get £30 in Free Bets with William Hill

The bookmaker does a great job at providing the best online betting options and odds when it comes to horse racing. One can stick to the local meetings in the UK or check out the many global races.

WILLIAM HILL Mobile Betting

Mobile horse racing at William Hill is fairly straightforward. The web app is perfect for the smaller screen since it doesn't display any unnecessary information. Instead, the quick links for the meetings and the buttons for the markets make it as simple as it can be to make a bet slip and place the wager. The coverage is pretty much the same so users can stay connect wherever the day takes them.

  • 3 x £10 free bet for new customers

  • Best odds paid for UK and Irish races

  • Frequent promotions for fans of horse racing

  • Free apps for Android and iOS

In addition, William Hill mobile apps are available by free download for Android and for iOS. The former can be found on the site and it comes with a quick guide for setting everything up on a smartphone or tablet. For Apple users, a dedicated app for horse racing and football can be found on iTunes and it works on iPhone, iPad and even on the new Apple Watch.

William Hill takes pride in being the bookmaker that all putters can rely on. Its coverage of sports and races is outstanding and the services meet the expectations. The mobile applications also make it very easy to continue betting at William Hill throughout the day.

The accepted banking methods will make every transaction easy and safe. There are quite a few options available for gamblers from the UK, including Visa, MasterCard, Skrill, PayPal, NETELLER, Pingit, Paysafecard, bank transfers, and even cheques. Plus, users can also go to local William Hill shops for deposits and withdrawals. In general, the timescale for cashing out is between one and five days, depending on the banking method used.

It is very likely that you can find answers to your questions in the help section available on the site. If not, there is a support team that can be reached by live chat, email and phone. The service is open around the clock and so the response time for live conversations is normally of just a few seconds.

The conclusion for the William Hill review is that it can very easily be the perfect choice when it comes to horse racing. Although it can take a bit to get used to the interface, the great coverage with sharp odds and helpful promotions can really make for big winnings in the long run. Also, the mobile platform is very good as well and this plays a big role when betting on horse racing at William Hill.

Final Thoughts

It is interesting to see an online bookmaker with such good bonuses and promotions while still keeping the odds razor sharp. Not only can new customers receive free bets worth £30 after betting at least £10, but there are also specials available every week to help boost the winnings when it comes to greyhounds and horse racing.

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    T&Cs Apply

    18+ UK and Ireland customers. Deposit & player restrictions. Min £5 bet within 14 days of account reg at min odds 1/2 = 4x £5 free bets valid for 7 days on sports, stake not returned, no cashout or single bets.

    Full T&C's apply
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Philip Connolly - Online betting

William Hill review by Philip Connolly

Bookmaker Specialist

Bet £10 Get £30 in Free Bets

Limited offer exclusive to horseracing.co.uk

T&Cs Apply

New online customers only, min £10 stake, win only, min odds 1/2, free bets paid as 3x £10, 30 day expiry, free bet/payment method/player/country restrictions apply. Full Terms apply.

Full T&C's apply