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  • Broad range of races, meetings and territories to select from for horse racing betting

  • Well-established and respected brand, with a long history in betting, that has moved with the times and embraced the digital age

  • Excellent free bet offer when you sign up as a customer

  • One of the best betting apps on the market

T&Cs Apply

18+ New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Full Terms Apply

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Martin Booth
By Martin Booth  
Updated: 2 July 2021 10:00 am
A lifelong sports fan, Martin has spent his working life as a sports journalist, a copywriter and in various roles in the betting industry. This has given him extensive insight into how betting works, from both sides of the eternal battle between punter and layer.

In this review


William Hill’s website and app exude class, authority and experience. As you might expect, given that the company has been at the top of the UK betting tree since it was founded in 1934.

It’s not just the racing cards, which as you’d expect come from the UK and Ireland and an impressive number of other countries. William Hill racing comes from so many territories that it takes a few minutes to find your way around the racing section of the website and app, where a handy carousel enables you to move between different parts of the world.

In play

The amount of supporting information to inform your William Hill horse betting is seriously impressive. It includes a concise, jargon-free guide to betting on the sport that explains the different markets, acronyms and promotions you’ll find when betting on horses.

At the top of the homepage you can access a host of options, including the upcoming races where you can get extra places to increase your chances of a return on an each-way bet. You can also take advantage of up to three bet boosts a day; when you make a selection, check out the tab on your bet slip to push the odds longer. There are also daily “Racing Specials”, which are extra betting opportunities on a particular meeting or jockey. And at the top of the card for each UK race you can find match bets, which is ideal if you believe one horse will finish ahead of another named runner in the field.

The clear impression is of a user experience that is the result of in-depth research and insight into what a William Hill horse racing punter would like to find when coming to the site or app. Add to this the generous offer of two £15 free bets when you place an initial £10 bet after signing up and you can understand why William Hill remains an extremely popular bookmaker.


  • Generous free bet bonus for new customers

  • Daily “Racing Specials” on meetings or jockeys

  • Best odds guaranteed on UK and Ireland racing

  • High quality live streaming on the William Hill channel

  • Withdrawals can take up to five days

William Free Bets and Bonus Codes

When you decide to become a sportsbook customer here, you have a choice of William Hill free bets. Website customers can stake £10 with their first bet and receive two £15 free bets as a bonus once that first wager is settled. The bonus code for this offer is H30.

Alternatively, if you sign up through your mobile and plan to keep betting using your device, check out bonus code N40. Under the terms of this offer, if your first bet is £10 or more you will receive four £10 free bets. In both cases, the free bets are available for 30 days after your initial bet is settled. Any winnings from your free bets will not, however, include your stake.

T&Cs Apply

18+ New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Full Terms Apply

Full T&C's apply
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William Hill Live Streaming

The company has its own channel, William Hill TV, which is where you can watch the best racing action. As long as you are logged into your account, you will be able to watch live horse racing from the UK and Ireland, and some international races. A green logo appears next to races that can be live-streamed. Unlike some competitors, you don’t need to place a bet on the race to qualify to watch it. Live streaming is available on the website and the app and is embedded within the pages of the platform rather than via a pop-up window.

William Hill stream screen
William Hill stream

William Hill Best Odds Guaranteed

William Hill horse racing betting enthusiasts can take advantage of the peace of mind that is delivered by Best Odds Guaranteed.

Let’s say you have a bet on a horse racing later that day and, when you put the bet on, its odds are 5/1. The good news is that if the horse’s odds lengthen and it wins at 7/1, you are paid out at 7/1. On the other hand, if its odds shorten and it wins at 3/1, you still get paid out at 5/1, the price it was when you backed it. William Hill’s Best Odds Guaranteed is available from 10am on the win markets only for UK and Irish horse racing.

Best odds guaranteed
T&Cs Apply

18+ New customers using Promo code H30 only, Min £10/€10 stake, min odds 1/2, free bets paid as 2 x £15/€15, free bets credited after settlement of first qualifying bet, free bets will expire 30 days after the qualifying bet is placed, payment method/player/country restrictions apply. Full Terms Apply

Full T&C's apply
Get offer

William Hill App

The William Hill sports betting app is available for both Apple and Android devices, and it delivers an excellent experience. Navigating around a platform with so much information on it should be a challenge, but the company’s use of carousels and drop downs to help you move from race to race, meeting to meeting and country to country makes it incredibly easy.

Similarly, the process of placing a bet is also simple, with the bet slip button illuminated as soon as you make your selection and enter your stake. What’s really impressive is that all the extras – the form, the analysis, the guide to betting on horse racing – are all easy to find, as are the daily promotions such as price boosts and extra places.

And, crucially, it all happens instantly at the press of a button. Users demand speed to enable them to wager while they’re on the move – this app delivers that. This is unquestionably one of the best betting apps available.

William Hill Home
William Hill Horseracing
William Hill runners
William Hill account
William Hill quick links

William Hill In Play Betting and Cash Out

William Hill horse racing betting is possible during races, while all in-play events are promoted prominently on the navigation bars of the website and the app. Cash Out is available if you have had a William Hill horse racing bet – either on a single race or in a multiple bet. If you think your wager is in danger of losing you can close it down early and take a smaller payout than your return would have been if the bet collected.

William Hill Real User Feedback

It’s not hard to find satisfied punters who have shared on review sites such as and the App Store their positive experiences of betting with William Hill.

Naturally, customers want good bonuses, excellent online user experience and outstanding service when they sign up to a sportsbook – and plenty of them find those attributes here.

“William Hill is the best site I have ever been on,” said one, adding: “You get a lot of bonuses on this site.”

Another commented on the “great promotions and bonus offers” available to customers at William Hill. “Excellent customer service,” raved another.

In common with all other leading sportsbooks, William Hill has invested considerable time and money in improving the experience of online punters. It appears to have paid off when you hear comments such as “the most improved online bookmaker by a mile”.

The mobile app also came in for praise at the App Store, with one visitor reporting: “The WH app is great, so easy to use and very efficient.” You can imagine the satisfaction at the company’s HQ to read a comment like this: “I have been on every betting site and this has to be the best.”

I love it. The best free bets and bet boosts make the experience more fun.
William Stewart on Trustpilot
I love using William Hill as it has great offers. It’s a great service with great customer service.
Gavin Caffyn on Trustpilot

William Hill Security

William Hill is one of the safest sites around. The bookie has been around since 1934 and takes security very seriously. The app partners with the very best gaming providers such as Playtech and NetEnt. William Hill uses the latest 128-bit SSL encryption technology on all online platforms to keep all of your personal data safe from hackers.

All games and Random Number Generators are tested by third parties constantly to ensure fairness to all players. William Hill is also TST certified and uses the best and safest banking options. With all these measure in places for your safety, there is no need to worry about any of your details falling into the wrong hands.

William Hill Customer Service Checklist

Year Founded: 1934
Telephone Number: 0800 085 6296
Live Chat:
High Street Shops:
Banking Options: Debit cards, E-wallets, Bank transfer, Cash vouchers, Pre-paid cards, Cash transfers

William Hill FAQs

How long do William Hill withdrawals take?

If you decide to withdraw money from your William Hill account, the money leaves the bookmaker instantly. However, the time it takes to reach your account depends on the banking method you use. If you use a credit or debit card, the funds should be with you in between one and three working days.

Who owns William Hill?

William Hill’s ownership has changed many times since it was set up by the man whose name it still bears. The most recent change to the company’s ownership was heralded in September 2020, when its directors agreed to a £2.9billion takeover bid by Caesars Entertainment, a Nevada-based casino operator.

How do you claim your free bet on William Hill?

Taking advantage of a William Hill free bet is a very straightforward process. You will be notified that the free bet is in your account; then, when you next go to place a bet, you will be prompted once in your bet slip and asked whether you want to use the free bet for this wager.

How many places does each way pay at William Hill?

That depends on the race. The number of places for the purposes of each-way betting depends on the number of runners taking part. However, William Hill horse racing punters can take advantage of regular promotions where extra places count for each-way purposes in particular races.

How do you cash out a bet at William Hill?

If you fear that your bet is going to lose – either a single or an acca – you will be given the opportunity to cash out early. You will be offered an amount which is less than you would have won – but more than you would have got if the bet had gone on to lose. The choice is yours…

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