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Review

Best sportsbook for an instant deposit bonus
  • Boost your bankroll with a 50% bonus to your deposit when you sign up

  • Clean, well-designed website and app with quick navigation between races

  • Excellent “close call” free bet opt-in offer if your horse is narrowly beaten

£50 FREE BET
T&Cs Apply

New bettors get 50% of deposit up to £50, once per household, Min deposit £15 (no Skrill/Neteller); Wager 8x deposit and bonus in 60 days to convert into real money, betting min odds of 4/5 on singles, or min 2/5 per leg for acca, max. stake contribution to wagering = initial bonus, some bet types excluded; See full terms; 18+.

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Martin Booth
By Martin Booth  
Updated: 14 July 2021 4:00 pm
A lifelong sports fan, Martin has spent his working life as a sports journalist, a copywriter and in various roles in the betting industry. This has given him extensive insight into how betting works, from both sides of the eternal battle between punter and layer.

In this review

10bet at a glance

Since it was founded in 2003, 10bet has established itself as one of the best of the new kids on the sports betting block and its reputation as one of the most innovative and user-friendly operators in the market is well-founded. From the moment you sign up for a new account, it’s clear you are in expert hands. The sign-up process is smooth and straightforward, while featuring all the security you need to be able to bet with peace of mind. 10bet also has a great welcome offer for new customers. Whatever amount you deposit - up to a maximum of £100 - will be boosted by 50 per cent. It’s an instant shot in the arm to your balance, though you must remember to use the bonus code PLAY10 for the bonus to apply.

It’s a little disappointing that horse racing does not have a dedicated tab in the navigation carousel under Today’s Events on the website, but it does on the app. 10bet offers racecards for all meetings in the UK and Ireland, with a limited selection of events at tracks in South Africa, the USA and elsewhere. The cards are easy to follow and, while there are no form guides or assessments of each race, there are a host of ways to bet. You can enjoy place betting, match betting, betting without the favourite and more. There is also a bet calculator to help you work out how much you might win on your selections. 10bet offers best odds guaranteed and cash out but, sadly, no live streaming of horse racing, though the company hopes to be able to offer this in the near future.

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One of its most attractive features is the “close call” offer. If your selection is beaten in any race by a head or less, you can get your stake refunded as a free bet, up to a maximum of £10. It’s worth knowing, that you have to opt in for this offer. It definitely eases the disappointment of a narrow defeat if you can send off your bet details and get your stake back.

10bet Pros and Cons

  • Instant deposit bonus of 50%

  • Innovative ‘close call’ offer that gives you money back as a free bet if your selection is beaten by a head or less

  • Best odds guaranteed offered

  • No horse racing live streaming at present

  • No in-play betting on horse racing

  • No dedicated horse racing tab in the navigation carousel under ‘Today’s Events’ on desktop

10bet Free Bets and Bonus Codes

As soon as you become a new customer, you can take advantage of a 10bet sign up offer that immediately boosts your punting power. When you deposit up to £100 in your new account, 10bet automatically adds an extra 50 per cent to your account, with the minimum deposit to qualify set at £10. Pay close attention to the 10bet bonus terms and conditions. It’s important to input your 10bet bonus code during your sign-up process to make sure this process is automatically activated. That code is PLAY10.

For 10bet horse racing enthusiasts, there is another way to qualify for a free bet. If your horse is beaten by a head or less, you’ll get your stake refunded up to a maximum of £10. This is an opt-in offer; you need to send your bet details to customer support to be credited with your 10bet free bet.

£50 FREE BET
T&Cs Apply

New bettors get 50% of deposit up to £50, once per household, Min deposit £15 (no Skrill/Neteller); Wager 8x deposit and bonus in 60 days to convert into real money, betting min odds of 4/5 on singles, or min 2/5 per leg for acca, max. stake contribution to wagering = initial bonus, some bet types excluded; See full terms; 18+.

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10bet Best Odds Guaranteed

Best odds guaranteed is one of the most punter-friendly innovations to arrive in the world of sports betting in recent years. 10bet is one of many leading sportsbooks that now offers best odds guaranteed on horse racing in the UK and Ireland.

You’ll never have to worry about missing the best price again. If you back a horse on the day of the race at 3-1 and the odds then lengthen and it wins at 5-1, you’re paid out at the bigger price. But if your horse’s odds shorten and it wins at 2-1, you’ll be paid at the 3-1 that applied when you placed your bet.

Best odds guaranteed
T&Cs Apply

New bettors get 50% of deposit up to £50, once per household, Min deposit £15 (no Skrill/Neteller); Wager 8x deposit and bonus in 60 days to convert into real money, betting min odds of 4/5 on singles, or min 2/5 per leg for acca, max. stake contribution to wagering = initial bonus, some bet types excluded; See full terms; 18+.

Full T&C's apply
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10bet App

The good news for horse racing betting fans is that 10bet has an app that can be used on both Apple and Android devices. The 10bet app mirrors the website closely in its attractive, minimalist design and great functionality. All the racing-related features such as alternative betting options on each race and the close call refund offer can be found and accessed easily.

It is surprising that 10bet, which clearly has a major commitment to casino wagering as well as sports betting, has one app that covers both. It would be ideal if the sports betting focused purely on that, with only the most subtle degree of cross-selling to casino games. It’s also a shame that 10bet has not yet embraced live streaming for UK and Irish horse racing. That’s really the only drawback about the mobile offering of a quality operator that has delivered a user-friendly mobile betting experience.

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10bet In Play Betting and Cash Out

The advent of in-play betting means a sportsbook can continue taking bets while the action unfolds - and it means that just because an event has started, the betting doesn’t have to stop. While 10bet’s in-play service doesn’t cover horse racing yet, it does offer a Cash Out facility that means you can close down a single or multiple bet if you fear the worst. 10bet will offer you an amount that will limit your losses and, if it’s a multiple bet, potentially lock in a profit.

10bet Real User Feedback

It’s not hard to find a positive 10bet review at popular sites such as Trustpilot where users share their experiences. Several satisfied customers have taken the time to tell the world how happy they are with the website and app - and the level of customer support on offer from 10bet.

“This is my go-to betting site,” said one. “Easy to use and well laid-out website. Odds are very accurate and competitive and they have fantastic offers. Customer service is excellent.” That tone is echoed by another punter who wrote: “Good all-round sports betting service, competitive odds and offers, and excellent customer service.”

“I like 10bet,” said another review. “Good offers, good odds, very easy to use website. Deposit and withdrawal always quick and straightforward.” The app comes in for particular praise, with one visitor to the App Store enthusing: “They have come a long way and this app looks and feels amazing.” Another review in the same place struck a similar note: “Very impressed with the app, easy to use, lots of promotions and free bets appear in your account quickly.”

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Of all sports betting sites, this is one of the best. Payouts are quick, generally under 24 hours, and the customer service is second to none. I highly recommend it to anyone.
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Chris, Trustpilot review
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App looks and feels amazing
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S0nNy21, App Store Review

10bet Security

10bet clearly recognise that your online security is of absolute importance. They ensure that your personal details and information is 100% secure and are holders of all mandatory certification and legal accreditation.

State-of-the-art technology including minimum 128-bit SSL digital encryption is deployed to secure all financial transactions (look out for the padlock icon located bottom right of the page). This shows you that you are in a secure area and that any details sent are encrypted. These are the same security systems as banks and card companies use to maintain customer information security and integrity.

The 10bet website also uses a protective firewall that acts as a shield between the website itself and the outside internet. This acts as an additional layer of protection guarding users against unauthorised access. Their systems automatically detect periods of inactivity when you are logged on and will automatically 'time out' your session for your protection.

10bet Customer Service Checklist

Year Founded: 2003
Telephone Number: 0800 047 0965
Email: support@10bet.co.uk
Live Chat Y/N:
High Street Shops: No
Banking Options: Debit card, PaySafeCard, Neteller, Skrill, Bank transfer, ecoPayz, cheques

10bet FAQs

Is 10bet safe?

Yes, it is. 10bet scores extremely highly for the security of your money and your personal data. It is licensed by the UK Gambling Commission, the Malta Gaming Authority and the Swedish Gambling Authority. You can bet with 10bet with a high degree of confidence and peace of mind.

Who owns 10bet?

10bet is owned and operated by Blue Star Planet Ltd, which is based in Malta.

How can I withdraw money from 10bet?

If you want to withdraw your 10bet horse racing winnings, the process is very straightforward. You’ll find the withdrawal option under the Balance section of the top navigation bar on the website and under My Account on the app.

How long does 10bet withdrawal take?

This really depends on your banking method, but as a general rule any funds you withdraw from 10bet will be in your account in between one and five working days.

How do I get my bonus on 10bet?

You should see the 10bet welcome offer clearly signposted when you are in the process of signing up for a new account. Insert the 10bet bonus code PLAY10 when prompted and you will receive your 50% deposit boost. If you miss that for any reason, contact customer services to ask for the bonus to be applied.

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