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Best sportsbook for variety in markets
  • Offers a huge variety of betting on horse racing all over the world

  • Quick and easy navigation between different meetings

  • Free bet offer for new customers and daily price boosts on horse racing

£20 Free Bet
T&Cs Apply

18+ New UK+IRE customers. PayPal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.

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Martin Booth
By Martin Booth  
Updated: 13 April 2021 10:00 am
A lifelong sports fan, Martin has spent his working life as a sports journalist, a copywriter and in various roles in the betting industry. This has given him extensive insight into how betting works, from both sides of the eternal battle between punter and layer.

In this review

Ladbrokes at a Glance

Ladbrokes is one of the big beasts of the British betting jungle. The name is synonymous with betting on horse racing in the UK. After licensed betting shops were first allowed on high streets in 1961, Ladbrokes became a household name thanks to thousands of red shops across the nation becoming a familiar sight to betting enthusiasts. It’s an established and reliable brand that can be trusted fully.

New customers can also take advantage of an excellent free bet offer for Ladbrokes horse racing. If you deposit £5 or more, you will receive £20 in free bets. These can be used as four separate single bets to stake on a single race or other sport.

Enjoy loads of acca features offer
Enjoy loads of acca features
Give your odds a boost
Best odds guaranteed on all horse racing

Horse racing is one of the first tabs you find on the Ladbrokes website and app. When you click on it, you gain access to meetings across the globe. As well as UK and Irish racing – with best odds guaranteed – on any day you can also enjoy Ladbrokes racing betting on the action in nations such as France, South Africa, India and the USA.

The website also gives you easy access to a steady stream of virtual horse racing action. Navigating between meetings and countries is quick and easy. Once you are viewing a particular race, you have form lines and analysis on each horse, as well as an overall assessment of the likely outcome of the race.

You can withdraw winnings from a free bet, but the stake itself has to be played several times before you can take it away. Keep a look out for daily price boosts on single horse racing bets or multiples too – although these cannot be used in conjunction with a free bet.

The company’s profile was boosted by its sponsorship of many leading races, including the Grand National. It is still the title sponsor of events such as the Ladbrokes Trophy run annually at Newbury Racecourse, formerly the Hennessy Gold Cup. The British betting landscape has changed considerably in recent decades, and many newer brands have entered the scene. But Ladbrokes is still a popular destination, on the high street and online, for people who want to enjoy horse racing betting.


  • Offers enormous number of races across the world to bet on

  • Simple navigation between different races

  • Competitive daily price boosts

  • Free bet offer can be split into multiple bets

  • Can only live stream races that you’ve bet on

  • No ‘fast withdrawal’ option

Ladbrokes Free Bets and Bonus Codes

£20 Free Bet
T&Cs Apply

18+ New UK+IRE customers. PayPal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.

Full T&C's apply
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Ladbrokes Live Streaming

Live streaming is available on both the website and the app for races in the UK and Ireland, as well as the majority of overseas territories where Ladbrokes enables you to bet on horse racing. Unfortunately, and unlike some of its competitors, with Ladbrokes you have to place a bet to the value of at least £1 on the race to qualify to watch the action.

The quality of the feeds Ladbrokes racing use are very good, and local racecourse commentary is provided from overseas territories such as the USA and South Africa. Watching the drama of race unfold is a great way to get the maximum enjoyment out of your Ladbrokes racing bet.

Ladbrokes Live Streaming
Ladbrokes Live Streaming

Ladbrokes Best Odds Guaranteed

Ladbrokes offers Best Odds Guaranteed on all races in the UK and Ireland. This is a superb way of offering a slice of extra value and peace of mind to a customer. Every bettor has experienced the frustration of putting their money on a horse, only to see those odds extend minutes later.

With Ladbrokes Best Odds Guaranteed, if your horse’s starting price (SP) is longer than the odds were when you placed your wager, that starting price applies to your bet. Similarly, if the odds on your selection shorten after you’ve put your money down, you still get the higher price that applied when you placed your bet.

Best odds guaranteed
T&Cs Apply

18+ New UK+IRE customers. PayPal and certain deposit types and bet types excluded. Min £5 bet within 14 days of account reg at min odds 1/2 = 4 x £5 free bets. Free bets valid for 7 days on sports, stake not returned, restrictions apply. T&Cs apply.

Full T&C's apply
Get offer

Ladbrokes App

The app is smart, clean and streamlined in design. You are able to move at a reasonable pace as you roam from market to market in the search of the bet you are looking to make. Horse racing is one of the links on the top navigation bar of the app and you also find the upcoming races very quickly as you scroll down the home page.

With a design that echoes the company’s website, including the unmistakeable bright red colours, you feel comfortable and at home within moments of using the app for the first time. All the features available to horse racing bettors on the Ladbrokes website can also be used on the app, including live streaming, free bets and horse racing price boosts.

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Ladbrokes In Play Betting and Cash Out

In-play betting has revolutionised the betting industry in recent years. The ability to wager on an event when the action has started has added an extra dimension of excitement and involvement for sports fans and betting enthusiasts. Even when a race has started, you can still place a bet on the action as it unfolds.

Similarly, you can now cash out if you are in a winning position but fear that the bet might not win. This is particularly tempting when you have an acca bet incorporating several selections. Ladbrokes will offer you a payout – which will be less than your potential winnings if you stick with the bet – and it’s up to you whether or not to cash out early.

Ladbrokes Real User Feedback

There are many places where betting customers can give their feedback on the quality – or otherwise – of the service they have received from a betting operator such as Ladbrokes. Several customers have taken the time to share Ladbrokes reviews that show how much they have enjoyed wagering with one of the biggest names in the global betting industry.

One recent visitor to said that Ladbrokes is the “best about – I wouldn’t use any other sites”.

Withdrawals are always in my account within a few hours.
Derek Stewart, Bookmaker Advisor review

Another focused on the ease with which they were able to find their way around the website and complimented the service they received from Ladbrokes when they called with a query, saying: “The website is easy to navigate through and their customer service is just awesome.” Many customers have also found the Ladbrokes app a great place to enjoy betting on horse racing and other sports.

One App Store review praised the user-friendliness of the site and several other features of the Ladbrokes app, saying: “The app is easy to use and the My Account section is self-explanatory, with acca history etc, and also a great help section with live chat for any problems or queries.”

It's a really good set up and easy to use. The price boosts daily are very good too and I think they reward their customers fairly.
Rob McMahon, App Store review

Ladbrokes Security

Ladbrokes uses a five-level security system and 256-bit SSL encryption, as well as multiple firewalls. It also has warning systems to prevent market manipulation, such as limits on unusually high stakes. Ladbrokes also list a number of steps that you can take to increase the safety of your account:

You can find a full list of their terms and conditions, including safety and security, here.

Ladbrokes Customer Service Checklist

Year Founded: 1886
Telephone Number: 0800 731 6191
Live Chat:
High Street Shops:
Banking Options: Maestro, Mastercard, Skrill, Neteller, PayPal, PaySafeCard, Boku, Bank Transfer, Visa

Ladbrokes FAQs

How long does a Ladbrokes withdrawal take?

Your bet has won – result. The proceeds from your successful wager should be in your Ladbrokes account within minutes, even seconds, of your horse passing the post. If you decide to withdraw your funds, they should be in your bank within 48 hours, but it does depend on the banking method you use.

Who owns Ladbrokes?

Ladbrokes’ ownership structure has undergone two changes in recent years. In 2016 its merger with another big UK bookmaker Coral was agreed and the company is now known as Ladbrokes Coral, though the two still run separate betting operations. The following year, Ladbrokes Coral was bought by GVC Holdings (now know as Entain) in a multi-billion-pound deal.

How do free bets work on Ladbrokes?

You should qualify for a Ladbrokes free bet when you sign up as a new customer. As soon as you sign up and place £5 in your account, you should receive £20 in free bets for you to enjoy. Please note that, although you can withdraw any winnings from those free bets, you will not get your free stake back.

How to enter a promo code on Ladbrokes?

When you become a Ladbrokes account holder, you should qualify for a free bet. One way to ensure this is applied to your account is to enter your bonus code or promo code. You can find this on the website or app when you are in the process of signing up, and it should be clear where you enter it.

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