Cheltenham November Meeting GET TIPS


  • Horse racing betting available on meetings in the UK and Ireland, as well as other countries across the globe

  • Timeform tips on racecards, plus form guide and analysis of every runner in the UK and Ireland

  • Substantial and impressive volume and variety on other worldwide sporting events aside from racing

T&Cs Apply

18+ Offer cap £ 20k per customer, per day. BOG bets accepted 8am day of race. T&Cs apply.

Full T&C's apply
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Martin Booth
By Martin Booth  
Updated: 9 July 2021 4:00 pm
A lifelong sports fan, Martin has spent his working life as a sports journalist, a copywriter and in various roles in the betting industry. This has given him extensive insight into how betting works, from both sides of the eternal battle between punter and layer.

In this review

Sportingbet AT A GLANCE

Sportingbet are an example of a smaller operator founded in the relatively recent past that has fought to carve out a slice of the incredibly competitive betting marketplace. The company combines a focus on local sporting events with a genuinely global spread. Its casino and poker sites are particularly highly regarded. The sportsbook itself offers an extremely impressive choice of sports and events to bet on. As well as the mainstream sports you would expect to find everywhere, here you can also bet on activities such as biathlon, speed skating and NASCAR.

The Sportingbet horse racing proposition is solid, with detailed coverage of all UK and Irish meetings as well as a selection from the rest of the world. There is a verdict on each UK and Irish race from the highly respected source Timeform, as well as a form guide and assessment of every runner in the field.

Sportingbet Real Bookmaker
Sportingbet Action
Sportingbet Product
Sportingbet Live Feel

However, it would be misleading to suggest that horse racing occupies a place as high in Sportingbet’s affections as it does with many other leading sportsbooks. The lack of a live-streaming offering – which is available on other sports – is a notable omission. The sign-up offer for new customers is attractive. If your first bet of up to £10 loses, Sportingbet will credit your account with a 100% refund in the form of a free bet. Crucially, however, the one sport on which the first bet will not activate the offer is horse racing.

The functionality of the site is very good, and it’s easy to find your way around – even with such a huge variety of sporting action to choose from. Likewise, the design of the app is excellent, with the information presented clearly and concisely. Navigating from race to race and sport to sport is no problem at all.

Sportingbet Pros and Cons

  • Great navigation from race to race on the app

  • Huge number of events and meets to bet on offered

  • Uses Timeform tips on racecards

  • No live streaming of races

Sportingbet Free Bets and Bonus Codes

There are plenty of Sportingbet offers for new customers. Those who sign up for the sportsbook are welcomed by an attractive promotion to get their association off to a pleasant start.

By signing up for Sportingbet members receive up to £50 in free bets, as well as an Odds Boost token, 20 Free Spins and a £10 Casino Bonus as part of Sportingbet’s four “Welcome Challenges”. Once all four are completed, members receive an extra £20 FreeBet, also.

T&Cs Apply

18+ Offer cap £ 20k per customer, per day. BOG bets accepted 8am day of race. T&Cs apply.

Full T&C's apply
Get offer

Sportingbet Best Odds Guaranteed

Sportingbet online customers can take advantage of Best Odds Guaranteed (BOG) when they bet on horse racing on the website or app. This is an excellent facility that covers races in the UK and Ireland. It applies to win, each-way and multiple bets.

With BOG, if you back a horse and its odds then lengthen, if it wins your bet will be paid out at the longer starting price (SP) odds. However, if your horse’s odds shorten, when it wins your payout will be applied at the odds on the horse when you placed the bet.

Best odds guaranteed
T&Cs Apply

18+ Offer cap £ 20k per customer, per day. BOG bets accepted 8am day of race. T&Cs apply.

Full T&C's apply
Get offer

Sportingbet App

Sportingbet online customers can enjoy betting on horse racing when they’re on the move thanks to the company’s app, which is available for both Apple and Android phones and tablets. Navigating around the app is quick and easy – and the good news is that horse racing is one of the sports available instantly from the scrolling top navigation bar on the home screen.

All the information available on the website can also be found here. This includes form guides to every runner in UK and Irish races, ante-post markets and access to the Sportingbet’s latest promotions.

There’s a heavy emphasis on casino and gaming, with several tabs on that home screen taking you directly to the latest games and slots. You can also find your way easily to the “Multi Builder”, which gives you the chance to build an acca across events and sports. The functionality of the app is good and placing a bet is very straightforward, with your selection appearing instantly in the bet slip, which is accessed at the foot of the home screen.

Sportingbet Horse Racing
Sportingbet Future
Sportingbet Bet Slip
Sportingbet Yarmouth
Sportingbet Timeform

Sportingbet In Play Betting and Cash Out

In-play betting, which has added so much excitement to the betting industry in recent years, is available on both the Sportingbet website and app. However, events on which it’s available can be found under the “Live” tab on both rather than via a dedicated “In Play” section.

You also have the option of cashing out your bet. If you are concerned that your single or multiple has less chance of winning than you’d hoped when you placed it, this can be a way to limit your losses or lock in a profit. Cash Out is widely available – check out how much Sportingbet is offering you in return for closing your bet down early.

Sportingbet Real User Feedback

Many people have visited feedback websites such as and the App Store to leave a Sportingbet review. It’s clear that the work the company has put into its online and mobile offering in recent years has not gone unnoticed by Sportingbet online customers.

“Great place to play and the withdrawal process has been quick and easy,” said one, while another review added: “I can honestly say I can’t fault them.” Several visitors to the App Store praised the ease with which they could place bets on their mobile. “It’s quick to place a bet and secure the latest odds – and when you win there is a super fast payout.”

Another said of the experience: “Best site, great offers, easy to work – well done.” The quality of the mobile product also drew handsome praise from this reviewer: “Intuitive interface and quick to find markets. I also love the clear odds display.”

There are some unique features on the new app that make it really stand out from the crowd. Once you start navigating your way around you will find loads of solid tools, it’s quick to place a bet and secure latest odds, and when you win there is a super-fast payout.
Eamon32, App Store review
I've been using Sportingbet for years and I can honestly say it's the best site by far. They've added a withdrawal lock feature which I absolutely love. Only thing I wish they had was live videos for horse racing but apart from that I can honestly say I can't fault them.
Dean90, Trustpilot review

Sportingbet Security

To keep personal data of users protected, Sportingbet uses VeriSign® tested encryption technology. All online transactions are protected by their security system from the sportsbook’s accredited clearing partner.

Sportingbet use “reasonable organisational, technical and administrative measures to protect customer personal data from unauthorised access, alteration, disclosure or destruction of personal data that we hold.” They use secure firewalled datacentres, certified encrypted webpages and are ISO27001:2013 certified.

For more information, head to Sportingbet’s security section on their official website, found here.

Sportingbet Customer Service Checklist

Year Founded: 1997
Telephone Number: 0800 028 0348
Email: website contact form
Live Chat:
High Street Shops:
Banking Options: Visa, MasterCard, PayPal, PaySafeCard, Maestro, Trustly, Promocode, MuchBetter

Sportingbet FAQs

Who owns Sportingbet?

Sportingbet was founded by Mark Blandford in 1997 but has been owned since 2012 by GVC Holdings – now known as Entain plc – following a £530million takeover.

Is Sportingbet legit?

Yes. The firm has now been established for more than 20 years. It has a licence from the Gambling Commission, which allows it to trade in the UK, and another from Gibraltar to authorise it to operate in other countries.

Is Sportingbet safe?

Yes. Security is built into the registration process to ensure you can bet with peace of mind . That process is as stringent as any other betting site’s. You can also find Sportingbet’s policies on your data security for an extra level of reassurance.

Can I bet with Sportingbet on my mobile?

Yes you can. Sportingbet horse racing betting is available on the app, which has all the features and content you can also find on its website. As long as you have an internet connection, you can enjoy betting with Sportingbet wherever you are.

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